Welcome to Bendon Media North Limited t/a Picture Canning’s privacy policy.

Picture Canning respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

‘Personal data’ referred to within this policy covers any information which could be used to identify you directly or indirectly, for example in combination with any other information we may hold about you.

‘Data Protection Legislation’ referred to in this policy means the Data Protection Act 2018; the General Data Protection Legislation (EU) 2016/679 (GDPR); THE Privacy and Electronic Communications (EC Directive) Regulations 2003 and (as may be amended or replaced by the proposed Regulation on Privacy and Electronic Communications).

Purpose of this Privacy Policy
This privacy policy aims to give you information on how Picture Canning collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, open an account with us, make an enquiry or request advice.

This website is not intended for children and we do not knowingly collect data relating to children nor any special category data.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

In accordance with Data Protection Legislation, the data controller is Bendon Media North Limited, company number 05267739 trading as Picture Canning with registered office c/o Younique Accountancy Limited, Cobalt Business Exchange, Cobalt Park Way, Newcastle upon Tyne, NE28 9NZ , (referred to as “we”, “us” or “our” in this privacy policy).

We have appointed a data privacy manager who is responsible for overseeing Picture Canning’s compliance with the Data Protection Legislation and responding to questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights (see below) please contact the data privacy manager using the details set out below.

Mr Hugh James Hutchinson, Managing Director

If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager in the following ways:

Email address: [email protected]

Postal address: Unit 7, Hawick Crescent Trading Estate, Newcastle upon Tyne NE6 1AS

We take your privacy rights seriously and wold appreciate the opportunity to deal with any concerns you have about the way in which we collect and use your personal data, so please contact us if you have any questions or complaints. You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to your personal data
We keep our privacy policy under regular review. This version was last updated in July 2018.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party Links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect the following personal information from you:

  • name, job title and organisation for which you work
  • contact information, including address, email address and telephone number
  • information relating to the hire of equipment from us
  • transaction data including details about payments to and from you and other details of services you have received from us

We will only use your personal data when the law allows us to. Most commonly we will use your personal data in the following circumstances:

  • where we need it in order to operate our business, that is, where it is in our legitimate interests to use it and this does not have any adverse impact on you. For example, where you or your organisation hires equipment from us or you request information or a quotation from us
  • when you become a customer/hire equipment from us, in order to perform the contract we enter into or are about to enter into with you
  • when you ask to receive communications from us about our equipment and services but you are not a customer, we will send you such information
  • to comply with a legal obligation to which we are subject, for example, where we need to store records to comply with our regulatory obligations

Generally we do not rely on consent as a legal basis for processing your personal data. However, in some circumstances we may need your consent/opt-in to send you electronic marketing messages under the electronic privacy legislation. For example, if you sign up to receive our newsletter you will have given your consent to receive that communication from us. You have the right to withdraw consent (unsubscribe) from marketing communications at any time by contacting us at [email protected]

We may collect, use, store, transfer and otherwise process the following categories of personal data about you:

Personal data you share with us: This includes, but is not limited to information provided:

  • when you register an account with us
  • when you complete the contact or hire form on our website
  • in direct meetings with us
  • when you correspond with us by email, letter or telephone
  • when you subscribe to our e-newsletter by supplying your email address

Personal data we receive from other sources: When you open a membership account with us, we may request that you provide us with details of a referee. Your referee may provide us with personal information about you.

Cookies: Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. We use analytics cookies on our website which collect information about how our visitors use our website, for example, which pages are viewed most often and download errors. Specifically, we use Google Analytics cookies. For information on how Google deals with privacy and how this applies to Google Analytics, please use The information we collect from Google Analytics is anonymous or aggregate statistical data and we do not collect personal information from our use of these cookies.

If you require more information about cookies in general we suggest you visit

Please note that your information may be used in our legitimate interest to send you details of similar equipment and/or services that we offer that we have identified as likely to be of interest to you if you are an existing or recent customer. This will be in accordance with the marketing preferences that you indicated when you provided your personal information to us and/or in line with the provisions on consent to marketing in the current e-privacy rules.

If at any point you would like to opt-out of receiving marketing communications from us, or would like to change the channels (such as email or post) that we use to contact you, please use the unsubscribe function on the communication, or contact us at [email protected]

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Change of purpose
We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract with you. In this case we may have to cancel our services to you but we will notify you if this is the case at the time you refuse to provide us with the personal data we need in order to provide you with the services requested.

Who we share your personal information with
We may have to share your personal data with third parties, for example HM Revenue & Customs, or third party service providers acting as processors based in the UK who provide us with services such as IT and system administration services such as cloud storage.

We require all third parties with whom we share your personal data to respect the security of your data and to treat it in accordance with the law. We enter into appropriate written data processing agreements with our third party service providers and do not allow them to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Other than with our third party service processors we will not share your data with third parties except in specific circumstances including:

  • where required to do so to comply with a legal or regulatory obligation by regulators, government bodies and law enforcement agents or enforce our terms of business
  • if Picture Canning or substantially all of its assets are acquired by a third party, in which case personal data will be one of the assets acquired by the third party
  • where it is necessary in order to carry out our services to you

International data transfers
We do not transfer your personal data outside the European Economic Area (EEA).

Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Your legal rights
Under certain circumstances, you have rights under Data Protection Legislation in relation to your personal data by contacting us with a:

  • request to access your personal data
  • request to correct your personal data
  • request to erase your personal data
  • objection to processing your personal data
  • request to restrict processing of your personal data
  • request to transfer your personal data
  • notification that you withdraw your consent to processing

If you wish to exercise any of the rights set out above, please contact us.

No fee
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

More information
If you want more information about how we comply with Data Protection Legislation or more information about this policy, please contact us by email at [email protected] or by writing to the data privacy manager, Picture Canning, Unit 7, Hawick Crescent Trading Estate, Newcastle upon Tyne, NE6 1AS.

Changes to our Privacy Policy
We keep our Privacy Policy under constant review and we will place any updates on this web page. This privacy policy was last updated in July 2018.